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Prama®

Prama

Quickly build portfolio insights through a self-service, visual platform

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Gain a more accurate view of consumer behaviour

Inform your lending and marketing strategies with better insight into credit-active consumers. Gain market intelligence into your portfolio performance, account origination activity and share of wallet.

Expand your opportunities

Capture new opportunities by recognizing changes in your portfolio, market conditions and competition. Use competitive insight into balances, originations and performance benchmarks to get ahead.

Improve profitability

Manage risk more effectively by evaluating underwriting criteria and delinquency rates. Get insight into key trends for your line of business, customer segments and portfolio vintages.

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Transform insights to action across the analytics lifecycle

Prama Market Insights

Provides quarterly views of key lending metrics at a province, regional and national level. This is an interactive version of our popular Industry Insights Report and provides easy access to relevant credit trends, offering a more holistic view for better decisions.

Prama Benchmarking

Lets you compare your performance across many metrics and dimensions with the industry and your peers.

Prama Vintage Analysis

Segments a portfolio for a more holistic assessment of how your own vintages compare to your competitive peer groups and the industry. Our module provides three years (36 months) of performance data and key metrics.

Data at your fingertips

Data has more power than ever to improve lives and economies. But how do you use data to evolve, innovate and capture new markets? As a leading global information and insights company, TransUnion is committed to leveraging information to help drive economic opportunity, create better experiences, and empower people. We call this Information for Good®.

Prama is a portfolio of pioneering data and analytics capabilities that allows customers to discover, build and act on insights in a seamless fashion.

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