Explore The Mindset Of Canada's Next Generation Of Consumers

Insights into how younger consumers approach credit and financial management.

Younger consumers are driving growth in Canada’s consumer credit market, creating both opportunities and challenges for lenders and financial services providers.

For data-driven insights into how these customers think about credit accessibility, financial management and resilience, see our research deck 

What’s inside

• Deep analyses of younger consumers’ credit behaviours, attitudes and financial resilience based on available evidence. 
• Segmentation of key subgroups within the demographic, as well as highlights of differences in credit decision-making and responses to financial pressures.
• Recommendations to help portfolio and risk managers develop strategic, targeted acquisition strategies and dynamic risk assessment frameworks.
• Practical approaches for building lasting relationships with younger borrowers while also maintaining robust risk management practices.

Stay up to date on market shifts

Get the research deck to equip your team with the insights needed to help create meaningful connections with younger consumers — while supporting responsible lending and sustainable portfolio strategies