A consumer-centric approach to balance transfer economics
The perfect storm of increased competition and shifting consumer dynamics makes it challenging for issuers to maintain balance growth and market share. However, these factors also present opportunities for those issuers able to adapt to market conditions and find new ways to attract and retain customers.
Watch our on-demand webinar in which we analyzed the economics of balance transfers for the issuer receiving the transfer and the incumbent losing the balance. We also explored consumer behaviours before and after a transfer, and reviewed strategies to optimize balance transfer programs.
This session is for card issuers wanting to learn how alternative data and enhanced analytics help identify and target more profitable balance transfer candidates.