Assessing and Earning Customer Trust                                               

Trust is a valuable commodity in today’s increasingly digital world where consumers expect to engage online with their financial institutions quickly, seamlessly and perhaps most importantly — safely. Unfortunately, at present, consumers don’t hold very high confidence in banks’ abilities to understand their unique situations, meet their ever-changing needs, and protect them from dangerous cybercriminals.

But all is not lost. Recently, we turned to this Forrester report for deeper, more specific insights on Canadian consumers’ perceptions of banks, as well as strategies for creating a stronger sense of trust and ultimately, more meaningful relationships.

Download the research report, The Canada Financial Services Customer Trust Index, 2022: Banks, for detailed findings regarding:

• The rankings of eight Canadian banks
• What consumers consider trustworthy and where banks rank overall
• Key attributes consumers want banks to exemplify to earn their trust
• Actions/services consumers expect banks to consistently deliver
• Ways to maintain existing and foster more trust over the customer lifecycle