Report
Q4 2024 Credit Industry Insights
Canadian Consumer Debt Continues to Grow Despite Macroeconomic Relief
Q4 2024 Report highlights include:
- While macroeconomic conditions improve, total consumer debt and delinquency rates continue to rise
- The Canadian credit market continues to expand as Gen Z consumers continue to drive credit market activity
- Credit card balances hit new milestone of $124 billion and delinquency rates rise even as average monthly card spend declines
Total consumer debt in Canada hit a historic high of $2.5 trillion as outstanding balances across all credit products grew by 4.5% year-over-year (YoY) in Q4 2024. Balances grew due to a combination of increases in both mortgage debt and non-mortgage debt. Non-mortgage debt increased 5.8% YoY with balances continuing to rise across revolving products in Q4 2024. Line of credit balances grew 4.2%, while credit card balances continued a more rapid pace of growth, increasing 9.2%. Although the rate of growth has been slowing, the overall increase remains significant.
Credit participation grew by 2.5% YoY, with 32.3 million Canadians holding at least one open credit product, a trend fueled in part by the recent decline in interest rates and inflation. Millennial and Gen Z consumers were at the forefront of this increase, collectively holding $1.1 trillion in outstanding balances, a 10% rise YoY. Gen Z consumers were the fastest-growing segment, with a 29% increase in credit participation as they diversify their debt beyond credit card debt.
90+ Day Delinquency Rate YoY Changes for All Product Loans*
*Measured in basis points.
Average Consumer Balance, by Product*
*Represents the average balance held by a consumer across each type of product (consumers can have multiple instances of same product).
“As the Canadian credit market expands, Gen Z consumers present a significant growth opportunity for lenders, especially through tailored credit card offerings. Gen Z are educated and active credit users with a growing propensity to utilize credit throughout their lifecycle. Early management is crucial, as credit cards can be a valuable financial tool for Gen Z when managed responsibly. By implementing strategies such as education and regular credit monitoring, credit cards can become an asset rather than a financial burden for Gen Z consumers, creating loyalty to lenders who provide those services.”
- Matthew Fabian, director of financial services research and consulting at TransUnion Canada
About the TransUnion CIIR Report
TransUnion Canada’s quarterly Credit Industry Insights Report provides in-depth, statistical information drawn from its national consumer credit database (of more than 30 million files profiling nearly every credit-active consumer in Canada). It summarizes data and trends for the national population overall, as well as breakdowns within consumer credit score risk tiers, and provides insights on the Canadian consumer lending industry. By leveraging the Industry Insights Report, institutions across industries can analyze market dynamics throughout an entire business cycle, helping understand consumer behaviour over time. It provides account-level and consumer-level views of key metrics and trends — over the nine most recent quarters — and considers major consumer lending categories: credit cards, personal loans, auto loans, home loans, and lines of credit while also looking at aggregate views of all revolving lines of credit and non-revolving loans.
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