Consumer Pulse Wave 4

Fifty-nine percent of Canadian consumers indicate their income is being negatively impacted. The impact is higher among Millennials -- 72% say they are negatively affected. 

The Canadian Emergency Response Benefit (CERB) may be positively affecting the length of time consumers estimate they can afford to pay bills, as nearly half of those impacted think they can go 1-3 months before not being able to pay bills, which is up from 45% in week three and 40% in week two. 

Thirty-three percent of impacted consumers are paying only a partial amount of their bills and loans, which likely reflects their desire to preserve cash flow.