Customer Testimonial

goeasy is one of Canada’s leading non-prime consumer lenders, focused on delivering a full suite of financial services to the over 9.3 million Canadians with non-prime credit. With its origins as a lease-to-own company, goeasy introduced consumer lending through their easyfinancial brand in 2006, and completed a strategic acquisition of the point-of-sale financing LendCare brand in 2021. Today, goeasy has a retail distribution footprint of over 400 stores and branches across Canada, a robust digital lending platform, and partnerships with over 9,500 dealer and merchant partners nationwide.

goeasy has a long-standing relationship with TransUnion, that spans the entirety of their journey of establishing themselves as one of Canada’s leading non-prime consumer lenders. According to goeasy, TransUnion’s agility has been a defining feature of the relationship that has assisted them in helping everyday Canadians improve their financial future.

“We started with TransUnion as we were looking for a credit partner with a high degree of flexibility, adaptability, and entrepreneurial thinking. From the outset they were willing to support, partner with and educate an emerging player.”

“We have built and cultivated a close relationship with TransUnion. They are open, interested, and willing to listen to our needs. TransUnion is flexible, adapting their products and services to goeasy’s ever-changing needs. We appreciate how they are always looking to learn, asking relevant questions about our business and helping us to achieve our desired level of growth. TransUnion is not just another vendor; they are a valued partner.”

The partnership between the two businesses has evolved, with goeasy making use of TransUnion’s broadening suite of solutions, from knowledge verification to identity validation. TransUnion has also provided the data intelligence required to better assess risk in potential customers and managing customer credit in good and uncertain times.

“One of the best attributes of TransUnion is that they strategically and collaboratively partner with us to seek solutions. There is a willingness to be creative, to be flexible and explore new ways of leveraging credit and other forms of data to help us be more effective at what we do. This is underpinned by a culture of persistence, honesty, and integrity.”

As a result of their partnership with TransUnion, goeasy has been able to continue to expand their business and products with the data that informs them.

“We couldn’t build to the level of sophistication without the data that TransUnion provided. Were it not for the robustness of the data and the consultative support to help us explore its uses, we would never have been challenged to grow our business in the way that we have today.”

The most important point of difference for the goeasy team was their relationship with TransUnion.

“I am confident that discussions will lead to productive outcomes between members of my team and TransUnion without me needing to be in the room. Ours is a multi-layered relationship that exists at all levels of the organization. Above all else, we have a long-standing partnership. Products are a staple, but it is the relationship that keeps us with TransUnion.”