Consumer Pulse Wave 1

Nearly 3 out of 5 (57%) Canadians are currently being impacted financially by the COVID-19 health crisis.

The proportion of those negatively impacted is highest in Alberta (63%) and Saskatchewan (67%), provinces that were already dealing with economic shocks before the COVID-19 crisis spread.

The youngest generations are feeling the most strain with a combined average of 72% indicating their income is being negatively affected. Gen Z reported the highest impact at 82% with Millennials at 67%.

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