Consumer Pulse Q3 2021

As the economy reopens, Canadians are more hopeful about their financial situation. 

Canadians remain resilient, indicating they’re not feeling financial hardship nor expect to be, and many are positive about their financial outlook. 

Canadians are still cautious about spending, preferring to defer discretionary spend in the short run. As households sit on a large cash surplus, it’s still unclear how it will be allocated. 

Similarly, Canadian consumers remain cautious about taking on new or additional credit in general, but younger generations are all in. 

As digital acceleration continues, consumers don’t yet feel the widespread impact of fraud in that channel.