H1 2025 Update: State of Omnichannel Fraud

Recent fraud trends from TransUnion’s global intelligence network indicates a possible shift in strategy as fraudsters use exposed identity data to focus more on high-success, short-term payoffs in 2025. To counter these trends, fraud prevention leaders should consider fortifying fraud detection to help increase fraud capture rates and facilitate customer growth through fewer step-up challenges and false positives.

In the State of Omnichannel Fraud Report, TransUnion shares insight to those responsible for controlling fraud and securing customer experiences to help achieve better business outcomes.

Key fraud trends include:

Stolen identity data supply chain changes focus to quality over quantity

• 53% of adults in 18 countries and regions said they were targeted by email, online, phone call and text messaging fraud schemes from August to December 2024.

Cybercriminals shift digital fraud strategies to focus on short-term payoffs

• 11% uptick in financial transactions flagged to be potential digital fraud attempts last year over 2023, representing the transaction type with a notable rise in digital fraud in 2024.

Consumers and lenders reported substantial fraud losses

• 29% of consumers said they experienced monetary losses related to fraud from email, online, phone or text messaging in the last year, with a median reported amount of USD$1,747 among those surveyed in 18 countries and regions.

To explore Canada’s fraud landscape and how it compares to other markets, complete the form to download the full report.