Marketing and Audience Segmentation

Uncover and take advantage of more opportunities to attract and retain the right consumers

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Improve targeting and response rates by better understanding consumer financial behaviours

The clearer the picture of your customers, the better. When you can gauge behaviour and see where consumers lie within certain financial categories, you’re more likely to engage, acquire and retain the right customers. Turn to TransUnion Marketing and Audience Segmentation solutions to identify leads for new offers and cross-sell, optimize channel strategies and engage consumers more effectively—both offline and online. With comprehensive consumer data like ours, you’re better able to elevate program response.

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