Webinar recording

Understanding Gen Z and Millennials: A Perspective Into The Next Growth Engine Of The Credit Market

Gen Z and Millennial credit needs are shifting as they reach new life milestones, and it’s critical lenders keep pace so they can continue to understand and best serve them — and drive profitable, sustainable growth.

The Understanding Gen Z and Millennials: A Perspective Into the Next Growth Engine of the Credit Market session from our last Canada Summit provides valuable insights regarding:

  • Gen Z credit participation and performance levels
  •  Similarities and differences between the two cohorts to better identify growth opportunities
  •  A customer lifecycle approach that includes fine-tuning generation-specific strategies that target these consumers with relevant offers/products via convenient channels


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