Mortgage Retention Score | Business Solutions

Use the power of AI to increase retention of mortgage clients

The Mortgage Retention Score is built on Senso’s Artificial Intelligence (AI) platform powered by machine learning and TransUnion’s marketwide credit data. Rich, predictive insights help lenders identify clients at risk of churn and those seeking finance for a home purchase. In turn, this benefits mortgage holders as preapprovals and offers make their next home purchase or refinancing a frictionless process.

The Mortgage Retention Score rank orders the lender’s portfolio by likelihood of discharge in the next 6 months. The score has an accuracy rate of more than 80% in predicting mortgage attrition as shown in the table below. This table shows the predicted vs. actual discharge rate comparison:

Category	Predicted Discharge	Actual Discharge
Very High	37.44%	33.70%
High	16.25%	15.62%
Medium	5.86%	6.33%
Low	2.15%	2.28%
Very Low	0.22%	0.37%

Learn more about Senso: senso.ai/sensoscore

Share This Page

Resources

Asset Sheet

Mortgage Retention Score

Related Products For Mortgage Retention Score

Credit Add-ons

Make credit information even more powerful by adding optional data and features to your credit reports

Targeting

Get an in-depth understanding of the marketplace to find your most profitable prospects.

* Required field

First Name:*

Last Name:*

Email:*

Phone:*

Company:*

Title:*

Province:*

Industry:*

Comments:

Under Canada's anti-spam legislation ("CASL"), Trans Union of Canada Inc. (“TransUnion”) is seeking your consent to receive occasional information about TransUnion by electronic means, such as email messages. Information may include news, offers, discounts, events and more. If you wish to withdraw your consent, you may do so at any time by using the unsubscribe link at the bottom of any TransUnion email.