Marketing Services

Our Marketing Services link multiple business data sources in order to identify unique prospecting opportunities for cross-selling and new lead generation.

What are Our Marketing Services?

Our database has over three million small to medium businesses with various data points. This provides a wealth of information, empowering you to dramatically improve your prospecting opportunities.

Understand your customers’ total share of wallet, financial health and behaviour. This puts you in the driver seat when it comes to making key decisions about targeting the right prospects and improving your business’ profitability.

Marketing Services
The Benefits of Our Marketing Services


Discover

Discover customers within your retail credit card base suited for commercial and reprice consumer card acquisition campaigns. Also, develop business cases for commercial credit card launches


Identify

Identify prospects who do not currently have lending products within your base and assess their risk criteria


Validate

Validate and append data from third-party marketing lists for more accurate segmentation


Segment

Segment your market by geography, industry, business entity or credit type and get unparalleled insights about your portfolio.

What Can You Do With Our Marketing Services?

Effortlessly identify new business prospects. Our extensive database makes use of several data points which allows you to conduct comprehensive segmentation. Get over 300 variables that can be used for acquisition such as:

Business entity type

Understand the type of business you’re dealing with whether it be a sole proprietor, partnership or corporation.

SIC code/Naics code

Identify the industry the business operates in.

Business firmographics

Determine how long the organization has been in business, employee size and revenue.

Business Credit Risk Score

Predict the likelihood of delinquency using financial credit trade performance and public record information.

Financial credit trade performance

Understand the risk of delinquency, amount of spend, utilization, limits and revolve behaviour.

Supplier and wholesaler trade performance

Understand credit terms and payment history between businesses and their suppliers.

Owner demographics

Use consumer owner data to link to the businesses.

Hot list

Our hot list helps you identify all the new businesses recently added to our database.

Marketing Services
Get In Touch

Speak to one of our consultants today and get a customer solution that meets your unique business needs


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For more information on Business Solutions and other TransUnion offerings, visit transunion.ca/business