Marketing Services

With the right information you can better increase the value of your existing customers and understand your most profitable markets. By combining credit information and advanced analytics, we can help you reach your most profitable opportunities.

Knowing more about your customers can help you develop deeper relationships and avoid attrition. By using information from TransUnion, such as our credit reports, you can better manage risk, cross-sell products and services, increase credit-limits, prioritize accounts and set pricing strategies.

Our extensive market intelligence services can help you determine the right markets to enter and plan your strategy accordingly. By applying your specific risk parameters to our advanced analytics, we'll help you increase business with more targeted strategies.

Improve efficiencies by verifying phone numbers

Improve the efficiency of your outbound telemarketing campaigns with Telephone Verification Service—our automated telephone number status confirmation solution. This service is an easy, cost-effective way to passively verify that the telephone numbers in your database are valid working numbers.

Take advantage of a full range of services to get insight into your existing customers and learn more about potential new markets.

• Aggregate Data—This solution aggregates credit report characteristics at your choice of two levels: Postal Code and Neighbour (sub-groups of at least 15 credit-active people). Select from more than 290 characteristics, including such criteria as risk scores, revolving debt, installment debt, bankcard debt and retail debt.
• Marketing Models—Prioritize accounts using high-performing revenue projection models.
• Marketing Analytics—Take advantage of innovative modeling capabilities and more than 2,000 available credit characteristics to develop deeper insights into your existing customers and potential markets. Our worldwide approach to analytics allows us to leverage expertise and resources from markets all over the globe.
• Dynamic Monitoring—Identify customers based on specified behaviour and take timely action. You set the criteria and threshold for key changes in behavior and are alerted of their occurence on a schedule you specify—monthly, weekly and even daily. This powerful solution allows you to identify opportunities faster and to plan and execute more effective campaigns.
• Scores—Better identify different levels of risk with the TransUnion Risk Score, tuned for regional differences and with a 12-month performance period. Help predict an individual’s likelihood of bankruptcy in the next 18 months with the TransUnion Bankruptcy Score, which is based on tradelines involved in a bankruptcy, not just public-record bankruptcies. For more predictive power, it is recommended that both scores be used. This can help you identify customers who may be good risks today, but would pose heightened bankruptcy risk in case of a sudden adversity.