Acquire and Retain Customers

The more you know about your customers, the more valuable they can be to you.

Find out how we can help you acquire new and more profitable customers while increasing the value of existing ones.

The new FICO^® Risk Score 8, the latest version of the FICO Risk Score, offers more predictive risk assessment than previous FICO score models, including more appropriate evaluation of young or thin-file consumers.

We want to expand sales to current customers. How can we evaluate which products offer us the best cross-sell opportunities?

As part of our Marketing Services, our Marketing Models help you identify key customer tendencies and risk levels, so you can learn more about your customers while marketing products and services more effectively.

With Dynamic Monitoring, you can identify customers based on specified behaviour and take timely action. You set the criteria and thresholds for key changes in behaviour, and receive notification on a schedule you specify—monthly, weekly and even daily. This enables you to react fast to recent events, and more importantly, anticipate events that are likely to occur in the future. You will be better equipped to reach customers with the right offer at the right time—and do so before your competition.

We are planning an aggressive campaign to attract new customers, but need a more effective way to manage risk. What tools are available?

 You can identify different levels of risk with the TransUnion Risk Score, tuned for regional differences in four key markets—Toronto, Montreal, Vancouver, and Calgary—and with a 12-month performance period. You can also help predict an individual’s likelihood of bankruptcy in the next 18 months with the TransUnion Bankruptcy Score. For more predictive power, it is recommended that both scores be used to better identify customers who may be good risks today but would pose heightened bankruptcy risk in case of a sudden adversity.

We want to grow our business—how can we determine what markets would be best?

Our business intelligence services include the following solutions to help you determine the right markets to enter and plan your strategy accordingly.

• Aggregate Data—This solution aggregates credit report characteristics at your choice of two levels: Postal Code and Neighbour (sub-groups of at least 15 credit-active people). Select from more than 290 characteristics, including such criteria as risk scores, revolving debt, installment debt, bankcard debt and retail debt.
• Marketing Analytics—Take advantage of innovative modeling capabilities and more than 2,000 available credit characteristics to develop deeper insights into your existing customers and potential markets. Our worldwide approach to analytics allows us to leverage expertise and resources from markets around the world.